Introduction Zappar Technology: Augmented Reality This is another giant step into the augmented reality world. What Zappar Technology consists of is using the camera of your smartphone and their app. All you need to do is scan prints/posters with their logo on it and you will be able to listen and watch whatever it is like the man in the video above. Is this the future of augmented reality? Here...

Coca-Cola 3D Commercial This video was created by a local ad agency in Bueno Aires called weareplace. It shows the cap of the traditional Coca-Cola glass bottle being popped open and poured into a glass, 3 dimensional imagery and text consisting of “Shhhh”, “Slurp” and “Pssssst”. Credits: Advertising Agency: weareplace

Honda: Giant Cereal Box What a neat idea! To promote the launch of their new 2011 Civic line, they built a gigantic cereal box on its side so it appears tipped over with “Crunchy O’s” falling out of the box. Kudos to Dare, the advertising agency in charge of this campaign. In addition to the giant cereal box, there is the Honda Civic car that appears to be the “toy”...