Solidarités International: Water and ink
About 3.6 million people (1.5 million are children under age of 5) die every year from diseases carried in unhealthy water. However, the public isn’t aware of this.
In order to evoke the silent and invisible threat of unhealthy water, BDDP Unlimited decided to create a campaign from a minimalist approach that is both visually appealing and surprising, using only water and ink. The spot shows the power of ink to reveal the invisible.
This is a great spot calling on journalists to spread the awareness of undrinkable water and to encourage readers to sign a petition that will be personally handed to the French president during the 6th World Water Forum in March 2012.
Credits:
Advertising Agency:
BDDP Unlimited, Paris, France
Creative Director:
Guillaume-Ulrich Chifflot
Art Director:
Fabien Nunez
Copywriter:
Fabien Duval
Illustrator:
Clément Beauvais
Production Company: Hush, Nicolas Lhermitte, Arthur de Kersauson
Committee of Organ Donation in Lebanon
This is the identity for an organ donation initiative which consists of a human figure holding a piece of himself with a bow. Very simple design, but extremely powerful message through the logo itself. The logo is relevant to the initiative as organ donation is a gift and has been received by the public quite well.
Credits:
Advertising Agency:
DDB, Dubai, UAE
Executive Creative Director:
Shehzad Yunus
Creative Directors:
Makarand Patil
,
Kartik Aiyar
Art Director:
Makarand Patil
Copywriter:
Kartik Aiyar
Account Director:
Hala Saif
Published: January 2011
Asics: Boots against racism
Simple and extremely effective way of hitting a mass array of audience who watches soccer by having a famous soccer player wear a pair of cleats that is one black and one white. One ad was placed on game day and it resulted in many articles about the demonstration over the web after the game was over.
Credits:
Advertising Agency:
Babel, São Paulo, Brazil
Copywriter:
Ricardo Chester
Art Director:
Solon Miranda
Young Singles - Don’t let bad links happen to you
As we all have probably experienced in any social media sites like Facebook, we sometimes get some spam links from friends or strangers on groups or pages. This spot plays on that fact that people ignore links to date young, attractive ladies in your area as it shows three attractive single ladies who have been actually looking for guys on Facebook, but are ignored.
Credits:
Advertising Agency:
TDA, Boulder, Colorado, USA
Creative Directors:
Jonathan Schoenberg
,
Thomas Dooley
Art Directors:
Neal Desai
,
Barrett Brynestad
Associate Creative Director / Copywriter:
Jeremy Seibold
Interactive Designers:
Wes Schauble
Agency Prods.: Christi Tucay, Dennis Di Salvo
Prod. Co.: Epoch Films, Beverly Hills
Director:
Michael Downing
D.P.: Jeff Cutter
Exec Prod.: Lisa Margulis
Prod.: Francie Moore
Editorial / Post: Cosmo Street, Santa Monica
Editor:
Katz
Exec. Prod.: Yvette Cobarrubias
Prod.: Patty Paz
Animation / Graphics: Nave
Music: Yessian, Detroit
Exec. Prod.: Michael Yessian
Composer: Daniel Johnson
Mixer: Mark Verstraete
Público Newspaper: Fat World
To promote Público Newspaper’s Earth Day special, they hired NOSSA to create this neat print ad featuring a tight, stretching and bulging shirt with the Earth printed on it. It includes a very relevant copy to the photograph, “7,000,000,000 people consuming, what now?”
Credits:
Advertising Agency: NOSSA™, Lisbon, Portugal
Creative Director: Nuno Cardoso
Art Director / Integrator: Hélder Romão
Photographer: Yves Callewaert
Account Supervisor: Duarte Durão
Account Manager: David Ramuzat
Marketing: Sofia Galvão
T-Mobile Angry Birds
What better way to promote T-Mobile than to create a life sized game of the famous and addictive game Angry Birds?
T-Mobile constructed the playing field for the Angry Birds game which included the different birds, pigs, and structures. How it works was that a smart phone station was set up where people can play Angry Bird on it. There was an external large screen to show what was happening on the smartphone. What makes this truly amazing is playing Angry Birds on the smart phone which served as as a controller for the in person, life sized Angry Birds. However much you angled and pulled on the sling in the screen, the trajectory was mimicked in person.
International Fund for Animal Welfare: Darling Harbour Whale Sighting
Creative and interesting way of utilizing viral marketing with ambient advertising for an anti-whaling campaign. A viral video of a whale sighting was posted on YouTube which quickly received tons of hits and a few hours later, sounds of whale calls were amplified in the area catching many people’s attention. With the undivided attention of curious pedestrians, the “whale” shot out powerful jets of mist into the air while statistics were projected against the it in the air. This is a pretty unique way of sending out a message through special effects in this type of environment.
Credits:
Advertising Agency:
JWT, Melbourne, Australia
Executive Creative Director:
Richard Muntz
Creatives:
Harsh Kapadia
,
Chris Andrews
Deputy Creative Director:
Keith Nicolas
Account Director:
Daniel King
Agency Producers:
Justine Kubale
,
Sherry Cheesman
Designer:
Thomas Puller
,
Simon Bronson
Don’t Waste Your Sperm
How do you target men and tell them to not waste their sperm and put them for good use? Well, Australian infertility clinic Repromed hired Jamshop to come up with a shocking and noticeable type of print advertisement that you will not just be able to flip through and overlook it. Their strategy was to catch the attention of the readers of the popular men’s magazine FHM by sitting 2 pages together. This sticky situation creates a reason for readers to go to those pages and attempt to separate. Upon separation, one of the pages revealed a full page of an attractive lady in lingerie and a simple copy located at the point where the 2 pages were stuck together.
A link was shown at the top of the page directs male readers to an interactive website ( www.becomeadonor.com.au ) where they can answer 11 questions to see if their sperm has the potential to father more kids than Brangelina. After you get your score, you can even share it on Facebook, Twitter or e-mail.
Credits:
Advertising Agency: Jamshop
Creative Directors:
Mike Wilson and Steve Callen
Art Director: Becq Hinton
Copywriter: Johnny Velis
ABTO: Organ Transplant Association - You Have a Choice.
The message behind this print ad by DDB, encouraging people to donate their organs is pretty powerful. Here they provide two large images beside each other: one of a fly that feeds on decomposing human remains and one of a man waiting for a lung transplant. Aside from the juxtaposition of bug and man, the copy in the right hand corner says “You are already a donor. Just choose to whom” which really makes the message meaningful and relevant to the images. You can either not donate and have these flies eat your corpse or you can donate your organs and perhaps save someone’s life.
Credits:
Advertising Agency: DDB, Brazil
Chief Creative Officer: Sergio Valente
Executive Creative Director: Marco Versolato
Creative Directors: Guilherme Jahara, Wilson Mateos
Creatives: Ricardo Salgado, Tiago Freitas, Gustavo Leal, Guilherme Jahara
Planners: Cynthia Horowicz, Carol Roxo
Media: Monica de Carvalho, Fabrício Andrade, Camila Teixeira
Account Supervisors: Raquel Correa, Tania Pena, Helena Adesso
Art Buyers: Clariana Costa, Alessandra Nunes
Illustrator: 24\7
Typographers: Clariana Costa, Edson Harada
Real models: Cristiane Aparecida de Moraes, Luiz Henrique, Lucas Washington Pereira da Costa
Photographer: Ricardo Barcellos
Advertiser’s Supervisor: Dr. Ben-Hur Ferraz Neto
Four myths that hurt young creatives
This is a great article from John St. , an advertising agency situated in the city of Toronto in Ontario, Canada. Who better to write than from their very own copywriter Simon Bruyn discussing 4 myths that hurt young creatives when it comes to the advertising world. This can be found on their blog .
Be sure to check John St. ’s newly redesigned website and follow them on Twitter: @thetweetsofjohn .
Myth #1: Agencies only hire you based on your book.
They mostly hire you on your book. But they also hire you on how they think you’ll fit in. Not being an asshole always helps. If you’re looking to get in at a smaller agency they’ll probably also be looking to make sure you’re a person they could comfortably put in front of a client. This isn’t just about appearance (though facial tattoos probably won’t help) but also how your social skills are. Poise helps.
Myth #2: Great creatives are one of a kind people who come from a different field than advertising.
Our culture is obsessed with overnight success. People love it when Gill the accountant from Tobermory wins Canadian Idol despite having no vocal training. The truth is most professional musicians did it the old fashioned way. By working super hard and putting their time in. Boring, I know.
The same is the case for advertising, for some reason you hear stories about how an ex-comedian who dabbled in puppet based performance art came out of nowhere to nab a lion at Cannes. You hear less about how most of the other winners just worked really hard at, well, advertising.
Agencies don’t help this either when they mention they’re looking for “creative people” or “people from a different background than advertising”. Most agencies look for those people because they don’t find good enough people in advertising. With all that said, side projects, hobbies and outside interests are extremely important—they often become fodder for the work you do—just don’t count on them being the reason you get hired.
Myth #3: Award annuals are only a collection of things that have already been done, and aren’t worth focusing on.
This one doesn’t pop up as much as some of the other ones, but it’s so bizarre it’s worth mentioning. It’s like a lawyer saying they don’t research previous cases, or a doctor not reading up on previous surgeries, or a historian not reading about……..you get the idea.
As a young creative, learn as much as you can about what’s won in the past. If your goal is to do good creative work, it’s important to know what good creative work is. Award annuals (though at times a tad controversial) can be your best way of finding out what is and isn’t good work. Unless your lucky enough to come from VCU or Miami Ad School, award annuals might be one of your few opportunities to surround yourself with great creative work. (that’s no insult to other schools, I just think having Dan Wieden teaching a class might expose you to a thing or two you might not see otherwise.)
Also, one little extra bit. If you land an internship, having an expansive knowledge of what’s won in the past is a way to help you get some street cred in the agency’s creative department. To a lot of people it proves you give a shit.
Myth #4: Spend as much time on one thing as you do on the other.
If you land at an agency, chances are you’re going to be getting a lot of work coming your way. Although it’s nice to think that every project you get is an opportunity and deserves an equal amount of time, the truth is the opposite. Prioritize your work based on where the opportunity is. Don’t be afraid to ask account people and other creatives if they think there’s an opportunity in the brief. Sometimes a coupon ad needs to be a coupon ad, and there’s nothing wrong with that—especially when it frees up your time to work a lot more on something that could be an opportunity.
Now don’t misinterpret this into thinking this means you can fluff off work you don’t want to do. Even on simple briefs you have to make sure your work is up to snuff. But if doing your work adequately on one brief saves you a few hours to go that extra mile on another brief with a real opportunity, go for it.
Simon Bruyn, Copywriter
So You Want To Work in An Ad Agency?
I came across this post from Eric Forsyth’s blog where he gets contacted by recent graduates and college students and ask him about becoming an Ad Man or Woman. It is a pretty in-depth email that he returns to the sender. Definitely worth the time to read for those ad job seekers! Here it is:
I sometimes get notes and phone calls from random college students and recently graduated job seekers that heard from someone that I work at an agency they admire. I was on a roll and just wrote this latest kid a novella, since I can’t sleep tonight anyway. Thought it might make for a blog post if you’re having trouble sleeping too.
WARNING: If this doesn’t make you go to sleep then you may need to go into advertising.
McDonalds’ Awesome Interactive Billboard Campaign: Pick N Play
This is an awesome billboard campaign that McDonalds has launched in Sweden where people can simply enter a link in their smart phones and play a round of Pong live on the digital billboard by controlling the paddle’s (if you will) movement on the smartphone’s touchscreen. The key is to last 30 seconds in the game as difficulty gets harder and harder. For those who survive this duration, they are awarded free food that they can redeem at the local McDonalds.
This is a great example of an engaging and interactive billboard and props for McDonalds as it allows users to have fun and be rewarded which is very new to the ad industry.
Coca-Cola 3D Commercial
This video was created by a local ad agency in Bueno Aires called weareplace . It shows the cap of the traditional Coca-Cola glass bottle being popped open and poured into a glass, 3 dimensional imagery and text consisting of “Shhhh”, “Slurp” and “Pssssst”.
Credits:
Advertising Agency: weareplace
Call of Duty Elite - The Legend of Karl Trailer
Hilarious and awesome trailer created for Call of Duty: Elite.
Here is a brief description of the trailer from Creativity-Online :
Comedian TJ Miller narrates this introductory video for Call of Duty: Elite, the latest work from DOJO for Activision. Voicing a gamer called theLEGENDofKARL, he takes the viewer on a tour of the game, peppering his commentary with a few mortars and a lot of humor. With Elite, Activision aims to unite its community of Call of Duty players. Multiple players will be able to connect and compete with each other using social networks like Facebook. They can also improve their skills using an online dynamic strategy guide that acts like a personal coach, tracking their statistics and performances down to the most minute details. Fans can experience the Beta for Elite this summer on Call of Duty: Black Ops before it launches in November with the worldwide release of Call of Duty: Modern Warfare 3.
Credit:
Advertising Agency: DOJO
