International Fund for Animal Welfare: Darling Harbour Whale Sighting

Creative and interesting way of utilizing viral marketing with ambient advertising for an anti-whaling campaign. A viral video of a whale sighting was posted on YouTube which quickly received tons of hits and a few hours later, sounds of whale calls were amplified in the area catching many people’s attention. With the undivided attention of curious pedestrians, the “whale” shot out powerful jets of mist into the air while statistics were projected against the it in the air. This is a pretty unique way of sending out a message through special effects in this type of environment.

Credits:
Advertising Agency: JWT, Melbourne, Australia
Executive Creative Director: Richard Muntz
Creatives: Harsh Kapadia , Chris Andrews
Deputy Creative Director: Keith Nicolas
Account Director: Daniel King
Agency Producers: Justine Kubale , Sherry Cheesman
Designer: Thomas Puller , Simon Bronson