DDB Paris: How To Spend A Week at Cannes Without Paying
This is exactly what 7 creatives from DDB Paris are doing. They contacted their clients to see if they would be willing to sponsor them on their trip to the Cannes Lions International Festival of Creativity so they wouldn’t need to spend any money at all! Their travel expenses, food, living, drinking expenses have been paid by their clients. Truly genius!
The sponsors include almost all of their clients: phones from Telecom, outfits from the French Federation of Football, toiletries from Casio supermarkets, booze from Jim Bean, transportation from Minicars, sugar fixes from Chuba Chubs, and insurance from Alliance.
The name “Autarky” means living without the products we need to subsist. The creatives are forbade from having any other products aside from that which was provided to them. The Autarky Project is an amazing example of inspired ingenuity.
Check out DDB Paris’ Autarky Project on Facebook!
Here is their Case Study Video!
Good Work: A Challenge To Creatives
YouTube Good Work
is a unique opportunity for creatives around the world to win a trip to the
Cannes Lions International Festival Of Creativity
by making a promo video for a non-profit organization of their choosing.
For those who are not familiar with The Cannes Lions Festival, it is the world’s only truly global meeting place for creative professionals in the communications industry.
For your chance to get your work seen by the top dogs in the ad industry and to make the world that little bit better, visit http://www.youtube.com/goodwork for more information!!
Use your creativity for a cause, and enjoy the spotlight at Cannes.