DDB Paris: How To Spend A Week at Cannes Without Paying
This is exactly what 7 creatives from DDB Paris are doing. They contacted their clients to see if they would be willing to sponsor them on their trip to the Cannes Lions International Festival of Creativity so they wouldn’t need to spend any money at all! Their travel expenses, food, living, drinking expenses have been paid by their clients. Truly genius!
The sponsors include almost all of their clients: phones from Telecom, outfits from the French Federation of Football, toiletries from Casio supermarkets, booze from Jim Bean, transportation from Minicars, sugar fixes from Chuba Chubs, and insurance from Alliance.
The name “Autarky” means living without the products we need to subsist. The creatives are forbade from having any other products aside from that which was provided to them. The Autarky Project is an amazing example of inspired ingenuity.
Check out DDB Paris’ Autarky Project on Facebook!
Here is their Case Study Video!
Natural Energy by Tropicana
For those who do not understand French, you can still get the gist of what this video is all about. DDB Paris was responsible for creating this billboard which is 100% powered by oranges to promote Tropicana’s orange juice. 2,500 oranges were attached to wood fitted with zinc and copper spikes and that generated electricity. Orange juice dissolved the metals and caused their electrons to react and create an electrical current.
DDB has more coming with the orange-powered campaign and will be revealed next month.
Advertising Agency: DDB Paris
Production Company: Unit 9