DDB Paris: How To Spend A Week at Cannes Without Paying
This is exactly what 7 creatives from DDB Paris are doing. They contacted their clients to see if they would be willing to sponsor them on their trip to the Cannes Lions International Festival of Creativity so they wouldn’t need to spend any money at all! Their travel expenses, food, living, drinking expenses have been paid by their clients. Truly genius!
The sponsors include almost all of their clients: phones from Telecom, outfits from the French Federation of Football, toiletries from Casio supermarkets, booze from Jim Bean, transportation from Minicars, sugar fixes from Chuba Chubs, and insurance from Alliance.
The name “Autarky” means living without the products we need to subsist. The creatives are forbade from having any other products aside from that which was provided to them. The Autarky Project is an amazing example of inspired ingenuity.
Check out DDB Paris’ Autarky Project on Facebook!
Here is their Case Study Video!
Committee of Organ Donation in Lebanon
This is the identity for an organ donation initiative which consists of a human figure holding a piece of himself with a bow. Very simple design, but extremely powerful message through the logo itself. The logo is relevant to the initiative as organ donation is a gift and has been received by the public quite well.
Advertising Agency: DDB, Dubai, UAE
Executive Creative Director: Shehzad Yunus
Creative Directors: Makarand Patil , Kartik Aiyar
Art Director: Makarand Patil
Copywriter: Kartik Aiyar
Account Director: Hala Saif
Published: January 2011
ABTO: Organ Transplant Association - You Have a Choice.
The message behind this print ad by DDB, encouraging people to donate their organs is pretty powerful. Here they provide two large images beside each other: one of a fly that feeds on decomposing human remains and one of a man waiting for a lung transplant. Aside from the juxtaposition of bug and man, the copy in the right hand corner says “You are already a donor. Just choose to whom” which really makes the message meaningful and relevant to the images. You can either not donate and have these flies eat your corpse or you can donate your organs and perhaps save someone’s life.
Advertising Agency: DDB, Brazil
Chief Creative Officer: Sergio Valente
Executive Creative Director: Marco Versolato
Creative Directors: Guilherme Jahara, Wilson Mateos
Creatives: Ricardo Salgado, Tiago Freitas, Gustavo Leal, Guilherme Jahara
Planners: Cynthia Horowicz, Carol Roxo
Media: Monica de Carvalho, Fabrício Andrade, Camila Teixeira
Account Supervisors: Raquel Correa, Tania Pena, Helena Adesso
Art Buyers: Clariana Costa, Alessandra Nunes
Typographers: Clariana Costa, Edson Harada
Real models: Cristiane Aparecida de Moraes, Luiz Henrique, Lucas Washington Pereira da Costa
Photographer: Ricardo Barcellos
Advertiser’s Supervisor: Dr. Ben-Hur Ferraz Neto
McDonald’s Yellow Cabs
Bringing a Taste of New York to Hong Kong
Here is a great way of advertising McDonald’s New York style burgers in a foreign place: Hong Kong. The traditional iconic New York taxi cabs are seen driving around Hong Kong and stands out right away from Hong Kong’s red, blue, or green coloured taxi cabs. The goal was to target Hong Kong citizens and to provide them with a free ride to any McDonald’s restaurant and passengers were given a coupon for a free New York style burger. If you were not aware, McDonald’s menu varies all over the world.
All in all, the results speak for itself with most restaurants selling out on launch day and the New York style burger becoming one of the fastest selling new burgers at McDonald’s in years.
Advertising Agency: DDB Group Hong Kong
Executive Creative Director: Jeffry Gamblr
Creative Director/ writer: Paul Chan
Creative Director/ art director: Ong Shi Ping
Art Director: Ciff Luk
Art Director: Winnie Chan
Art Director: Sum Leung
Agency Producer: Annie Tong
Agency Producer: Alex Li
Toronto Crime Stoppers
“Your tips help expose criminals.”
This is another part of DDB Canada’s campaign for Toronto Crime Stoppers encourage citizens to send tips of criminal activity while remaining anonymous. Criminals usually conceal their identities by wearing hoodies, hats, and bandanas and in these print ads, their faces are exposed.
Check out the titled “Anonymous” commercial here .
Advertising agency: DDB Canada
Toronto Crime Stoppers: Anonymous
This is a pretty interesting spot for Toronto Crime Stoppers by DDB Canada. The overall message is that “You Stay Anonymous, Criminals Don’t” and it clearly conveys this message in this commercial with the robber fully exposed and all civilians covered with balaclavas (ski masks) covering their faces.
DDB Canada also created a series of print advertisements encouraging citizens to send tips to expose criminals here .
The mission of Toronto Crime Stoppers is to provide the latest information to the public to help achieve our community objectives of preventing crimes, helping police to solve crimes, and locate missing persons.
Ideally, information should be called in directly to the investigating police officers. We encourage all citizens to stand up for what is right, and be a witness. We understand the need for anonymity in many cases, and provide this service to facilitate the flow of anonymous information to investigating police officers.
Crime Stoppers is a community operated, local, provincial, national and international service to provide ANONYMOUS information. In Canada, the anonymity of a Crime Stoppers tip is protected by case law of the Supreme Court of Canada.
Advertising Agency: DDB Canada
Book Talk: How To Make It As An Advertising Creative - Introduction
The Summer break has just begun for me and I am thrilled to say good bye to school for the rest of the year until September. My good friend gave me Simon Veksner’s How To Make It As An Advertising Creative for my birthday a few weeks ago and I was so excited to begin reading it, but I couldn’t because my exams were coming up. Now that I am free until my summer job begins in early May, I started to slowly read every single page and make sure I absorb everything.
This book so far is AMAZING!
- creating a portfolio
- turning a placement into a job
- working in a partnership
- selling your ideas to Creative Directors and Clients
- getting the best out of the people you work with
- managing your career
- becoming a creative director
- starting your own agency
In his introduction, Veksner talks about his book:
This book is aimed at anyone who is considering becoming an advertising creative, is studying to become one, or already is an advertising creative but would like to become a better one.
The difference between this and other advertising books is that this book will not teach you how to have ideas or write advertisements…but teach you how to get the best out of the people you work with, such as account planners, photographers and directors.
It will teach you how to be successful at getting creative directors to buy into your ideas and how to present your work to clients.
There’s lighter stuff too, like a discussion on whether what you wear is important and how to argue with your partner. This book will teach you intangible skills that are essential if you are to get a job, survive, thrive and ultimately make it big in one of the most exciting industries on the planet.
This is the first advertising book that I own and I plan on building up a small collection or library of them throughout the years so I was so ecstatic to begin reading this book. There are amazing topics covered in this book and it is incredibly credible as Veksner speaks from experience and interviews with several big guns in the advertising industry such as Jeff Benjamin (Executive Creative Director of Crispin Porter + Bogusky ), Paul Silburn (Creative Partner of Saatchi & Saatchi London ), and Jeremy Craigen (Executive Creative Director of Tribal DDB London ).
Since I already love this book so much and know it is so beneficial to all students who want to be advertising creatives, I will share the excerpts from the book that got me very inspired on here.
Stay tuned for upcoming excerpts from this great book!
Let me know what you think by commenting below!
Feel Free to connect with me on Twitter: @AaronAkaz
Natural Energy by Tropicana
For those who do not understand French, you can still get the gist of what this video is all about. DDB Paris was responsible for creating this billboard which is 100% powered by oranges to promote Tropicana’s orange juice. 2,500 oranges were attached to wood fitted with zinc and copper spikes and that generated electricity. Orange juice dissolved the metals and caused their electrons to react and create an electrical current.
DDB has more coming with the orange-powered campaign and will be revealed next month.
Advertising Agency: DDB Paris
Production Company: Unit 9
Escape Machines - Surprise
DDB Paris created this simple, fun “Escape Machine” experience for the French travel company Voyages SNCF.
Menacing, glowing black cubes wait till someone goes close enough. Then the cube asks where the person would like to travel. Pushing the red button produces a crazy celebration, complete with gigantic walking kisses, and provides the wishers large, customized mock tickets to their destination. Watching the faces of the onlookers is just as much fun as the experience itself!
Wow this is amazing.. really creative and exciting ambient and interactive strategy by BBD for Voyages SNCF, the French travel company. Where would you like to escape to?
Thanks @AdBuzz for sharing this on Twitter.
China Environmental Protection Foundation: Chopstick tree
Seen in Downtown, Shanghai, is a clever and dramatic visible representation of the environmental impact of harvesting trees to create disposable chopsticks. Every year Chinese consume 45 billion pairs of disposable wooden chopsticks and as a result, Chinese environmental groups decided to convey a powerful message and image to the citizens of Shanghai. The 45 billion pairs of chopsticks is equivalent to around 25 million trees. 25 million. That is a lot of trees cut down and manufactured just so people can use them to eat.
Shown in the ambient photograph above, DDB, the advertising agency in charge of this advertising, decided to recycle over 30 thousand used chopsticks from restaurants all over Shanghai and wash them, process them and collage them into a 5 meter high chopstick tree. Not only is this tree now a different colour than the neighbouring trees, but it is also broken right in the middle of the trunk and displayed in the busiest district in Shanghai. With the fallen tree, the intent message that is being conveyed is that disposable wooden chopsticks means the destruction of large numbers of trees, which is accurate.
Remember, use reusable chopsticks made out of stainless steel, plastic or bamboo.
Advertising Agency: DDB, Shanghai, China
Creative Directors: Michael Dee , Shihyen Lee
Associate Creative Director: Lim Boon Seng
Art Directors: Lim Boon Seng ,Michael Ma
Copywriters: Hesky Lu, Adam Wang
Photographer: Leslie Sim
Agency Executive Producer: George Ooi
Executive Producer: Sean Chen
Line Producer: Eugenia Zhen
Production Art Director: Lin Tao