Facebook presents “The Big Ad Gig” where you can could win ONE of the FIVE 30-day paid freelance gigs at Atmosphere Proximity , Facebook , Crispin Porter + Bogusky , Ogilvy or the Martin Agency .
All you need to do is recreate a moment in advertising history.
Here is the brief:
Create a video reenactment of a moment in advertising history.
For example: the birth of David Ogilvy, the launch of Facebook or the first time men got dressed in tights and acted like fruit. Start by perusing each advertising era for inspiration. Then submit your book, resumé and 60 seconds or less video reenactment.
Here is a little more info about this year’s panel:
The 2011 Big Ad Gig panel has been filled with industry luminaries including, Steve Simpson, CCO, Ogilvy North America, Rob Reilly, WW CCO, CP+B, John Norman, CCO, The Martin Agency, Carolyn Everson, VP Global Marketing Solutions, Facebook, Priscilla Natkins, EVP, The Advertising Council and Andreas Combuechen, CEO/CCO, Atmosphere Proximity. And for the third year running, Stuart Elliot, New York Times Advertising Columnist will be the moderator. (via
Martin Agency
)
For more information, be sure to check out the Big Ad Gig ’s site!
Awesome opportunity so be sure to not miss out!
All Good Bananas: Listen To Your Conscience
There will always be room for technology. This is a very innovative and interesting campaign that Ogilvy Auckland executed in a supermarket in New Zealand. Their objective was to get shoppers to consider purchasing All Good Fair-trade bananas while at the supermarket. To do this, they used a new audio-spotlight device to interact with them like never before. Unlike a regular speaker, the audio-spotlight emits a narrow high frequency beam of sound, which can only be heard by one person at a time, making it the perfect tool for communicating their intimate message. So when shoppers stepped onto the floor sticker, they would be hearing that inner voice that would seem to be in their head.
All Good Bananas sale went up 130% because of the inner voice.
Credits:
Advertising Agency: Ogilvy & Mathers Auckland, New Zealand
Volkswagon - Eat the Road
In this print ad for the Golf R of Volkswagon is edible and the copy tells you to eat the road.
The in gredients are glutinous rice flour, water, salt, propylene glycol FD&C colour, and glycerine. Still, I don’t recommend eating it. I just don’t see the point of getting people to eat the paper to promote sales of your car. What is the relevance?
Credits:
Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Director: Chris Gotz
Art Director: Jonathan Lang
Copywriter: Tommy Le Roux
Illustrator: Morgan
Coca-Cola: Santa’s Forgotten Letters
This is a pretty brilliant stunt by Coca-Cola. As many of us know, Coca-Cola throughout the years have marketed vigourously to associate happiness and Christmas with Coca-Cola and this is just another example, except it is happening in person.
Santa Claus goes out to people’s homes many years after they sent letters to Santa as a child and fulfills their Christmas wishes. The music makes it pretty touching too.
Credits:
Advertising Agency: Ogilvy, Brazil
Executive Creative Director: Anselmo Ramos
Creative Director: Claudio Lima
Art Directors: Izabella Cabral, Pedro Izique
Copywriters: Fred Aramis, Meg Farquhar
Head of Production: Nana Bittencourt
Production Company: Hungry Man
Director: Alex Mehedff, Ricardo Mehedff
Executive Producer: Alex Mehedff
Field Producer: Susanne Shropshire
Editor: Ricardo Mehedff
Post Production: HungryMan BR
Motion Graphics: Rubens Angelo
Post Producer: Rodrigo Oliveira
Audio: Swing Musica
Music Production / Music Composers: Andrés Goldstein, Daniel Tarrab
Budweiser: Poolball
Ogilvy Argentina designed an innovative compaign for Budweiser by linking the love of soccer (football) and pool in the night club/bar scene. They did this by inventing a new game or sport if you will, called “Poolball” where players play on this giant pool table over 7x3 meters long, with 15 redesigned soccer balls. The rules consist of 2 teams of 2 standing on top of this gigantic table and following the normal rules of pool. Instead of shooting pool with a cue, you use your feet or head and the objective is to get the ball into the pockets or nets.
For Budweiser, what’s better than having more than 280 players each night and receiving live media coverage from ESPN & Fox Sports!?
For players, during and/or after a game, you can grab ice cold Budweiser from the bottom of the pool table! Very well thought out and initiated idea and campaign!
Credits:
Advertising Agency: Ogilvy, Argentina
General Creative Director: Gastón Bigio
Head of Art: Jonathan Gurvit
Creative Directors: Javier Mentasti, Maximiliano Maddalena
Copywriter: Federico Fragola
Art Director: Tomás Lavagno
General Manager: Germán Yunes
Managing Director: Diego Raspo
Account Director: Georgina Roccatagliata
Account Executives: Giselle Estevez, Jazmín Salas
Production Director: Valeria Pinto
Agency Producers: Federico Faralla, Gaston Sueiro
BTL Producción Director: José Cardelli
BTL Producer: Guillermo Astobiza
Production House: Awards Cine
Table Developers: Sodapasta
Director: Viviano Romero
Executive Producer: Guadalupe Gallardo
Director of Photography: Pablo Iacovone
Edition: Viviano Romero
Post Production: La Sociedad Post
Music Designer: Mariano Iezzi / CCCI
Responsible for the client: Pablo Beltrán
Fanta: Lift & Laugh
Brilliant Fanta elevator interactive ambient advertisement! Exams can be very stressful, so it is healthy to take it easy and have a laugh! In this video, Fanta targeted college students who would take the usual elevator in their college dorm and made it fun with voice recordings, music, and just the whole party atmosphere. Really need more of these amazing things in our world! It is true there is “more Fanta, less serious.”
Credits:
Advertising Agency: Ogilvy, Brazil
Executive Creative Directors: Aaron Griffiths, Anselmo Ramos
Creative Director: Eduardo Marques
Art Directors: Bruno Ribeiro, Eduardo Doss, Paulo Engler
Copywriters: Eduardo Marques, Rafael Donato, Rafael Campos
Executive Producer: Peter Bassett
Music Producer: Peter Gannon
Executive Group Director: Fergus Hay
Production Co: Definition 6
Executive Producer: Todd Morris
Director: Paul Iannacchino, Jr.
DP: Sean Donnelly
Editorial Company: Definition 6
Photographer / BTS Film: Brian Alberth
Director of Editorial / Senior Editor: Patrick Carpenter
Editor: Aaron Mackof
Assistant Editor: Dan Stephens
Post Producer: Lisa Miller
Music Company: Human, LLC
Sound Design Company: Definition 6
Sound Designer: Matthew Curry
Asst. Sound Designer: Ryan Cavanaugh
Asst. Sound Designer: Nicholas Debruyn
Sound Mix Company: Definition 6
Sound Design: Michael Barrett, Dan O’Sullivan
Sound Mixer: Michael Barrett, Dan O’Sullivan
Colorist: Sean Donnelly
Bar Aurora e Boteco Ferraz: Drunk Valet
This campaign by Ogilvy provides viewers with an excellent message of never letting a drunk person drive by having a valet pretending to be drunk get into the patron’s car. None of them allowed the drunk valet to drive their car. This video involves great acting and a clear and straight forward message.
Credits:
Advertising Agency: Ogilvy, Brazil
Executive Creative Director: Anselmo Ramos
Creative Director: Rubens Filho
Art Directors: Paula Fernandes, Lucas Osis, Raina Rocha
Copywriters: Beto Cocito, Pedro Fernandes, Flavio Tamashiro
Account: Valeria Barone, Camila Porto
Head of Production: Nana Bittencourt
Production Company: Hungry Man
Director: Carlão Busato
Executive Producers: Alex Mehedff, Renata Dumont
Director of Photography: Russo Loyola
Editors: Andrea Machado, Lucas Aires
Post Production: Hungry Man
Post Producer: Rodrigo Oliveira
Cast: Celso Melez
Audio: Jamute Audio
Soundtrack Production: James Pedrozo, Cesar Mattos, Eliezer Borges, Sanjai Cardoso
Soundtrack Creative: James Pedrozo, Cesar Mattos
Colorectal Cancer Association of Canada: GetYourButtSeen.ca bus
Great bus advertisement! Lots of shock value and helps build awareness of a subject many consider taboo: colorectal cancer.
Credits:
Advertising Agency:
Ogilvy Montréal, Montréal, Canada
Creative Director:
Martin Gosselin
Art director:
Bernardo Andrada
Copywriter:
Luc Dupéré
Photographer:
Alain Desjean
Magazine Luiza: Crossword Ad
Ogilvy Brazil targeted retirees where they spend plenty of leisure time in this clever effort for Brazilian department store Magazine Luiza. The agency purchased a square in one of the country’s most popular newspapers and crossword mags and contributed a special clue that informed them of a special service offered by the store. This is an effective way of getting your target consumer market to write your brand’s name. It is clear, simple and interactive.
Credits:
Agency: Ogilvy Brazil
Client: Magazine Luiza
Executive Creative Director: Anselmo Ramos
Creative Director: Eduardo Marques
Art Director: Bruno Ribiero
Art Director: Pedro Izique
Copywriter: Eduardo Marques
Copywriter: Hugo Veiga
Art Assistant: Diego Machado
Media Director: Luis Monteleone
Motion Design/Edit: Rubens Angelo
Sound: Bamba Mu
The History of Advertising - Presentation
This is a great presentation deck as it is complete. The graphic examples are relatively accurate to each stage in the evolution of advertising. This may not be designed well, but it is absolutely informative and is quite an interesting presentation. Take a quick look and skim through these 185 slides. Most of them consist of graphics showing the history of advertising.
This presentation was created by Tugce Esener .
Europcar: Crush Hour
Here is a great video that was released earlier this year about Europcar. The streets and highways in France have been quite congested and results in lots of air pollution. The solution for this is always renting a car or carpooling. In this hilarious video, features 3 people who get pranked by getting their cars towed away and replaced with a crushed car. It is so funny watching them freak out, cry, and get mad at the world. The phonecall in the video went live on the radio and this video was made viral. Ogilvy & Mather was successful in the viral campaign and getting the brand out there in the public. Crush hour!
Credits:
Advertising agency: Ogilvy & Mather, Paris, France
Executive Creative Director: Chris Garbutt
Creatives: Emmanuel Bougneres, Benjamin Dessagne
TV Producer: Antoine Bagot
Head of digital and branded content: Frederic Levron
Director: Gustav Johansson
Production company: Moonwalk
Post production: Nightshift
Music production: Studios Appollo
AIP Foundation: Coffin
Amazing! This is a commercial created by Ogilvy for the AIP Foundation. AIP Foundation is short for Asia Injury Prevention Foundation and according to their website , they are an organization with the mission of “providing life-saving traffic safety knowledge and skills to the developing world with the goal of preventing road traffic crash fatalities and injuries globally.” With that being said, it is important practice the correct safety measures when using the streets, especially when using vehicles. This commercial highlights just that and is very powerful. The message is to let the general population know that everybody should be wearing helmets, and if you don’t, you could get seriously injured, if not killed. In this spot, the use of the child makes it so much more real and severe that if you let your child ride with you, make sure you practice traffic safety first and get them a helmet, otherwise, you’re planning their death. Such intense connections with the child and coffin leave viewers speechless. If you’re wearing a helmet (like the Dad in the commerical), why don’t you give your daughter one too? Bravo Ogilvy.
Credits:
Advertising Agency: Ogilvy, Vietnam
Executive Creative Director: Todd McCracken
Art Director: BJ Todd
Copywriters: Craig Todd, Du Love
Agency Producer: Lan Huong Nguyen
Group Accounts Director: Thorsten Orth
Production Company: Fatman Films / The Colony
Producers: Gordon Westman, Jimmy Singh, Malcolm Soh
Director: The Colony
DOP: James Brown
Production Manager: Phuong Bui
Post Production: The Colony
Post Producer: Jenya James
Editor: John Truei
Colorist: Jordan Lister
Sound Design: Nylon Studios
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
