Standard Bank: “Pigeon Jazz In The City”
This outdoor set was put together in Pigeon Square in Johannesburg where bird food was strategically scattered all over the musical equipments so that the birds would create music every time they pecked or walked on top of an instrument. The instruments were plugged into amps so it would be heard from all of Pigeon Square, but I am not too sure about the music in the end, but agency TBWA\Hunt\Lascaris definitely brought attention to Standard Bank’s 13h Annual Joy of Jazz Festival.
“Jazz is back in the city.”
Client: Standard Bank
National Drowning Prevention Week
This pro-bono ambient ad created by Taxi for the National Drowning Prevention Week is pretty great and creepy way to bring attention to drowning. The sandcastles shaped into corpses is very eerie and sculptured the sand people to create emotion. Not going to lie I’d be a little freaked out if I encountered this on one of my daily walks on the beach, but the message is evident and impactful.
Thanks to Taxi I will not be able to look at sand the same way anymore (haha!)
Magazine Luiza: Crossword Ad
Ogilvy Brazil targeted retirees where they spend plenty of leisure time in this clever effort for Brazilian department store Magazine Luiza. The agency purchased a square in one of the country’s most popular newspapers and crossword mags and contributed a special clue that informed them of a special service offered by the store. This is an effective way of getting your target consumer market to write your brand’s name. It is clear, simple and interactive.
Agency: Ogilvy Brazil
Client: Magazine Luiza
Executive Creative Director: Anselmo Ramos
Creative Director: Eduardo Marques
Art Director: Bruno Ribiero
Art Director: Pedro Izique
Copywriter: Eduardo Marques
Copywriter: Hugo Veiga
Art Assistant: Diego Machado
Media Director: Luis Monteleone
Motion Design/Edit: Rubens Angelo
Sound: Bamba Mu
Natural Energy by Tropicana
For those who do not understand French, you can still get the gist of what this video is all about. DDB Paris was responsible for creating this billboard which is 100% powered by oranges to promote Tropicana’s orange juice. 2,500 oranges were attached to wood fitted with zinc and copper spikes and that generated electricity. Orange juice dissolved the metals and caused their electrons to react and create an electrical current.
DDB has more coming with the orange-powered campaign and will be revealed next month.
Advertising Agency: DDB Paris
Production Company: Unit 9
Skittles Touch: Cat
A fun interactive and a bit weird video for Skittles where your finger gets licked.
Advertising Agency: BBDO, Toronto, Canada
Copywriter: Chris Joakim
Art Director: Mike Donaghey
Creative Directors: Carlos Moreno , Peter Ignazi
Account Managements: Chitty Krishnappa, Bhreagh Rathbun
Producer: Ann Caverly
Marketing Management: Dan Alvo, Laura Amantea, Thomas Tse
Directors: Woods & Low
Production house: FamilyStyle
Editing: Poster Boy
Visual FX: AXYZ
Online producer: Amy Miranda / Lunch
Online programming / FX: Pixel Pushers
Carl’s Jr.: Miss Turkey
Another unforgettable sexy Carl’s Jr. commercial featuring Miss Turkey in a bikini with mini burgers on it and eating a char-boiled turkey burger. Well written and smooth copy that goes great with the visual.
Advertising Agency: David&Goliath, USA
Chief Creative Officer: David Angelo
Executive Creative Director: Colin Jeffery
Creative Directors: John Battle , Jason Karley
Associate Creative Director: Phil Covitz
Executive Producer / Managing Director: Carol Lombard
Executive Producer: Helen Park , Christopher Coleman
Production Company: Person Films
Director: Michael Haussman
Executive Producer: Michael McQuhae
Director of Photography: Ben Seresin
Producer: Ron Mohrhoff
Production Designers: Jeremy Argue
Editorial: Union Editorial
Editor: Marco Perez
Executive Producer: Megan Dahlman
VFX / Finishing & Color Correction: Brickyard Lead
VFX Artist / Colorist: Beau Leon @ New Hat
VFX Supervisor: George Fitz
Producer: Diana Gomez
Music: Beacon Street Studios
Composers: Andrew Feltenstein
Senior Producer: Adrea Lavezzoli
Sound Design: Chris Winston
Teddy Bear Museum: The Footprint Poster
Before: Don’t turn away
After: What your indifference trampled
Very interesting ambient ad placed on the floor and as people walk over it, the image and the message gradually appears. The before image is just of a bear and as more and more people trample over it, the adhesive on the poster sticks the dirt from people’s shoes and creates a cage with the bear behind it.
This campaign was conducted by Teddy Bear Museum and the message that they wanted to send was to raise awareness on the issue of Bear Farming where South Koreans keep bears in cages and extract their gall bladders for asian medicine.
A very interesting campaign and creative idea with the adhesive on the poster, creating the image of the cage and sending the clear message.
Advertising Agency: Supernormalvoice, Seoul, South Korea
Account Executive: Saeyoung Kim
Creative Directors: Swan Song , Saeyoung Kim
Art Director: Swan Song
Copywriters: Saeyoung Kim , Swan Song
Photographer / Filming : Kisam Kim
Others: Junghyun Kim, Youngtae Lee, Yeonyi Yoo
Published: August 2010
Muscle Milk: It’s the You, Your Awesome Body and You Show with Clay Matthews
This Muscle Milk spot created by Pereira & O’Dell is pretty funny. Muscle Milk is essentially a protein shake that bodybuilders and athletics can take after hitting the gym to recover and heal their muscle tissue.
“Women will want to play on you like a jungle gym.”
Advertising Agency: Pereira & O’Dell, USA
Chief Creative Officer: PJ Pereira
Creative Directors: Robert Lambrechts , Jason Apaliski
Executive Producer: Jeff Ferro
Associate Creative Director / Art Director: Lauren Godfrey
Copywriter: Ross Cavin
Art Director: Chris Adams
Google Chrome Speed Test
For the longest time and still happening, there’s always been this war of the Internet browsers. Which one is fastest? For me, I started off using IE and Netscape, then moved to Firefox and when I got my Macbook Pro, Safari, and now Google Chrome. After revisiting this commercial from last year, it makes me feel great that I made the right decision by picking Google Chrome now. The extremity of this commercial is just awesome and it definitely proves its point and message: Google Chrome is just that fast. In this spot, Google Chrome is faster than a gunshot, lightning and sound wave. Now that’s super fast. Overall very interesting spot, entertaining and great clarity.
Kraft Coffee: The Secrets of Coffee Mailing
This is a direct marketing campaign for Kraft Coffee created by advertising agency JWY. The idea with this is that coffee will reveal coffee secrets. What I mean by this is that it is a tradition for the Kraft Foods Europe Coffee Category to mail these coffee calendars which are VIP to the stakeholders. The main goal of this was to surprise and involve them by sending them a white box with what appears to be a blank calendar. Little did they know, the content can only be revealed once coffee powder is spread across the pages as it sticks to the glue print. The coffee secrets reveal visuals and copy which show strange facts, usages and effects. It reveals a random act of kindness and will be hung in the offices for the year. This direct marketing mail is simply innovative and creative. People love secrets and tricks and this approach by JWT is ingenious and totally incorporates the product and interaction!
Advertising Agency: JWT, Hamburg, Germany
Creative Director: Till Hohmann
Art Directors: Petra Sievers , Jens Klaar , Alexander Rötterink
Copywriters: Oliver Ramm , Tina Krahne
Illustrators: Jens Klaar , Cathrin Hoffmann
Production: Hammesfahr Vertriebs
Mercedes-Benz Super Bowl 2011 Commercial (Extended Cut)
During this upcoming Super Bowl, Mercedes-Benz will be showing this particular spot designed to celebrate the company’s 125th anniversary by showing 5 new models. This commercial is cool in the way that makes the past tie to the present and future. It features many older models and newer models of Mercedes-Benz and they are all called towards a specific meeting location. All the cars start up by themselves and drive towards the goal. At first I was a bit pessimistic with all the cars driving away, but it turned out to be quite entertaining. In the ending, the commercial tells us that the whole rush of cars all went to that common place to welcome the new line of Mercedes-Benz and finishes off with a synchronized drive and then says “welcomed to the family”. This is a good spot because it is entertaining and the anticipation is greatly rewarded with the new cars and a well understood message.
Advertising agency: TBA
2011 Superbowl Commercials
As many people know, the Superbowl is not only known for football, but also for its commercials. With more than ninety million viewers, it is quite obvious that buying commercial time is extremely competitive and expensive. The price for advertising space can cost millions of dollars. The Superbowl commercials are often highly anticipated because of it is entertaining, fun to watch and usually something never seen before.
So, here it is, several handpicked commercials that will be making an appearance during the game, for football and non-football watchers! Enjoy!!
Lebeau Auto Glass: Mafioso
This print advertisement for Lebeau Auto Glass was created by Publicis. The man in the car was shot through the glass in the forehead. The point of this ad is to show that Lebeau Auto Glass can repair your car windows so fast that if you were that guy and was shot, the glass would be fixed in no time!
Advertising Agency: Publicis, Montreal, Canada
Creative Directors: Nicolas Massey , Carl Robichaud
Art Director: Fabrice Bouty
Copywriter: Adrien Le Grand
Photographer: Jean Malekste
Avis: Time For a Reunion
This is an advertisement created by Ireland/Davenport, for Avis. Avis is a car rental service providere to the commercial segment serving business travelers at major airpots around the world and to leisure travelers at off-airport locations. Seen in this print advertisement is a line of expensive luxury cars. Why? High school reunion. To impress all those bullies that picked on you, to impress all those girls and guys in the hallway and would never go on a date with you, you show them and what’s a better way to impress these old friends than to pull up in Lamborghini? Great way of saying, yeah that’s right. I’m successful, much more than you are.
In terms of the actual photograph, it’s very clear and the image is strong. The message being conveyed is very easy to decipher, especially with the 5 expensive cars and the small “Luxury car rental” copy in the bottom right corner beside the Avis logo. It does make me wonder, will I be needing Avis’ services in the future when I go to my own high school reunion? Let’s just see where I’ll be then.
Advertising Agency: Ireland/Davenport, Johannesburg, South Africa
Creative Directors: John Davenport, Philip Ireland
Art Director: Lida Fourie
Copywriter: Anthea Weber
Photographer: Clive Stewart
Retoucher: Marko Mandusic