The BMW 1 Series M Coupé versus the world’s highest helipad.
Here is the latest spot for BMW by advertising agency Cundari. In case you haven’t seen the Part 1 where t he speeding BMW 1 Series M Coupé was driving through concrete walls with holes in them, the commercial shows off dangerous and amazing driving. In this latest spot, the BMW is seen doing donuts on the world’s highest helipad.
Credits
Advertising Agency: Cundari
BMW Magnetic Tow Technology
Happy April Fool’s Day!
BMW ensures the cameras always lies
Happy April Fool’s Day!
BMW Motorrad: Biker
Even angels give in to temptation.
Heaven for sinner: bmw-roadshow.ch
Great visual partnered with clear and simple copy makes a striking ad.
Credits:
Advertising Agency: Draftfcb Lowe Group, Switzerland
Creative Director: Daniel Comte
Art Director: Andrea Huber
Copywriter: Boris Beuckmann
Photographer: Oliver Nanzig
Published: March 2011
Subliminal Advertising: BMW Puts Logo On The Back of Eyelids
“Turn young potential motorbiker into fans of BMW Motorrad created the first cinema commercial that doesn’t use a directly visible logo. During an exciting Superbike commercial we illuminated the BMW logo with a harmless photo flash onto the audience’s eyes. When the audience was asked to close their eyes at the end of the ad, they were surprised to see the BMW logo as an afterimage. BMW literally got inside people’s heads – involving them instead of boring them.”
This is the first advertising commercial that doesnt use a directly visible logo as it uses an after image. After a few minutes of Googling, I was able to find the correct term of what phenomenon that BMW is using. They use closed-eye visualization and put it to profitable use as the German ad team of BMW flashed their logo in a darkened movie theatre and then asked the audience to closer their eyes when told, to discover a bright BMW-shaped spot on the back of their eyelids.
Talk about getting into your heads, eh?
