Introduction Zappar Technology: Augmented Reality

This is another giant step into the augmented reality world. What Zappar Technology consists of is using the camera of your smartphone and their app. All you need to do is scan prints/posters with their logo on it and you will be able to listen and watch whatever it is like the man in the video above. Is this the future of augmented reality?

Here is some more information about the technology that was experienced at Cannes this week:

As the launch partner of the first-ever Cannes Lions app , PHD has teamed up with mobile augmented reality company Zappar to bring to life a print campaign featuring fifteen industry luminaries, that will run in and around the Palais. Delegates can download the Cannes app with in-built Zappar technology to activate videos on their mobiles by scanning the ‘Advertising Moves On’ posters and flyers around the Palais, and print ads in the Lions Daily News. The videos show business leaders giving their views on the industry — among them Hamish Pringle, outgoing director general of IPA; Adam Morgan, founder of eatbigfish; and Andy Fennell, chief marketing officer at Diageo.

DDB Paris: How To Spend A Week at Cannes Without Paying

This is exactly what 7 creatives from DDB Paris are doing. They contacted their clients to see if they would be willing to sponsor them on their trip to the Cannes Lions International Festival of Creativity so they wouldn’t need to spend any money at all! Their travel expenses, food, living, drinking expenses have been paid by their clients. Truly genius!

The sponsors include almost all of their clients: phones from Telecom, outfits from the French Federation of Football, toiletries from Casio supermarkets, booze from Jim Bean, transportation from Minicars, sugar fixes from Chuba Chubs, and insurance from Alliance.

The name “Autarky” means living without the products we need to subsist. The creatives are forbade from having any other products aside from that which was provided to them. The Autarky Project is an amazing example of inspired ingenuity.

Check out DDB Paris’ Autarky Project on Facebook!

Here is their Case Study Video!

Good Work: A Challenge To Creatives

YouTube Good Work is a unique opportunity for creatives around the world to win a trip to the Cannes Lions International Festival Of Creativity by making a promo video for a non-profit organization of their choosing.

For those who are not familiar with The Cannes Lions Festival, it is the world’s only truly global meeting place for creative professionals in the communications industry.

For your chance to get your work seen by the top dogs in the ad industry and to make the world that little bit better, visit http://www.youtube.com/goodwork for more information!!

Use your creativity for a cause, and enjoy the spotlight at Cannes.