National Drowning Prevention Week
This pro-bono ambient ad created by Taxi for the National Drowning Prevention Week is pretty great and creepy way to bring attention to drowning. The sandcastles shaped into corpses is very eerie and sculptured the sand people to create emotion. Not going to lie I’d be a little freaked out if I encountered this on one of my daily walks on the beach, but the message is evident and impactful.
Thanks to Taxi I will not be able to look at sand the same way anymore (haha!)