National Drowning Prevention Week
This pro-bono ambient ad created by Taxi for the National Drowning Prevention Week is pretty great and creepy way to bring attention to drowning. The sandcastles shaped into corpses is very eerie and sculptured the sand people to create emotion. Not going to lie I’d be a little freaked out if I encountered this on one of my daily walks on the beach, but the message is evident and impactful.
Thanks to Taxi I will not be able to look at sand the same way anymore (haha!)
McDonald’s Yellow Cabs
Bringing a Taste of New York to Hong Kong
Here is a great way of advertising McDonald’s New York style burgers in a foreign place: Hong Kong. The traditional iconic New York taxi cabs are seen driving around Hong Kong and stands out right away from Hong Kong’s red, blue, or green coloured taxi cabs. The goal was to target Hong Kong citizens and to provide them with a free ride to any McDonald’s restaurant and passengers were given a coupon for a free New York style burger. If you were not aware, McDonald’s menu varies all over the world.
All in all, the results speak for itself with most restaurants selling out on launch day and the New York style burger becoming one of the fastest selling new burgers at McDonald’s in years.
Advertising Agency: DDB Group Hong Kong
Executive Creative Director: Jeffry Gamblr
Creative Director/ writer: Paul Chan
Creative Director/ art director: Ong Shi Ping
Art Director: Ciff Luk
Art Director: Winnie Chan
Art Director: Sum Leung
Agency Producer: Annie Tong
Agency Producer: Alex Li
Taxi Drivers Used To Spread Ideas For TED
TED which stands for Technology Entertainment and Design is essentially a global set of conferences formed to disseminate “ideas worth spreading”. TED has been extremely successful and educational as many important and famous people have spoken at these conferences such as Bill Clinton, Al Gore, and Bill Gates.
TED seeks to spread ideas and to inspire global communities and in this specific case in Buenos Aries, TED decided to further spread the ideas from the TEDxBuenosAries by inviting the best talkers in town- the taxi drivers. These drivers were invited to the conference and upon listening to 6 hours, they were sent back on their way to work and picking and driving passengers. While driving their passengers, they shared what they learned from the conference by delivering messages in a more engaging and personable way.
“It opens up further possibilities for members of the community to be leveraged as the new storytellers.”