Standard Bank: “Pigeon Jazz In The City”
This outdoor set was put together in Pigeon Square in Johannesburg where bird food was strategically scattered all over the musical equipments so that the birds would create music every time they pecked or walked on top of an instrument. The instruments were plugged into amps so it would be heard from all of Pigeon Square, but I am not too sure about the music in the end, but agency TBWA\Hunt\Lascaris definitely brought attention to Standard Bank’s 13h Annual Joy of Jazz Festival.
“Jazz is back in the city.”
Client: Standard Bank
All Good Bananas: Listen To Your Conscience
There will always be room for technology. This is a very innovative and interesting campaign that Ogilvy Auckland executed in a supermarket in New Zealand. Their objective was to get shoppers to consider purchasing All Good Fair-trade bananas while at the supermarket. To do this, they used a new audio-spotlight device to interact with them like never before. Unlike a regular speaker, the audio-spotlight emits a narrow high frequency beam of sound, which can only be heard by one person at a time, making it the perfect tool for communicating their intimate message. So when shoppers stepped onto the floor sticker, they would be hearing that inner voice that would seem to be in their head.
All Good Bananas sale went up 130% because of the inner voice.
Advertising Agency: Ogilvy & Mathers Auckland, New Zealand
Ride4Water - Something Greater
Ride4Water is a very inspirational and powerful campaign sponsored by Levi’s. Basically what Ride4Water is, is a bike ride across the US raising money for Blue Planet, a nonprofit dedicated to bringing safe drinking water to those without.
This video highlights strong clips of the bikers, Katie Spotz and Sam Williams, riding in the non-stop cycling race starting on June 18th.
Not only are they trying to race across the US, but also to attempt to break the world record which is to bike the 3000 miles from Oceanside, CA to Annapolis, MD in 8 days.
How it works is that one athlete will be biking while the other rests and eats in a RV and every 2 hours or so, they will switch. This routine will continue all through the day and night which means that they will not have a proper night’s sleep until they finish the race.
However, a week before the great race, Katie broke her pelvis and despite her injury, she still persevered and continued to follow through with the race. Instead of biking, she was forced to use a handcycle.
Volkswagon is the Dark Side in the Little Vader Parody
“ The Force “ commercial featuring the Little Darth Vader for Volkswagon was a huge success and went viral instantly over the internet before the Super Bowl. Others have created parodies of the spot such as Marvel with their “ Little Thor ” video to promote their latest movie Thor.
Now Greenpeace has created a parody for the spot to mock Volkswagon and blaming the company for destroying the world. Apparently, Volkswagon has been lobbying against cuts to carbon emissions in Europe and has lagged behind competitors in reducing emissions from new models.
Guerrilla Marketing for Good - The Missing Children Initiative
This is an amazing case of where advertising is used for a worthwhile cause. Here is a description of the case study:
Every year in Germany, more than 100,000 children and young people are reported missing. So, on behalf of “Initiative Vermisste Kinder” (Missing Children’s Initiative), we launched a unique campaign designed to track them down: Deutschland findet euch (Germany will find you). The brief was to quickly establish the Facebook page as a high-profile cause. For this, we started a promotion with focus on people living in the Germany/Austria/Switzerland region.
At the football match FC Bayern Munich versus Real Madrid, Bayern captain Mark van Bommel entered the playing field without a child mascot holding his hand to accompany him. Instead, the Munich player was carrying a poster with a photo of the missing girl Debbie and a reference to the website www.deutschland-findet-euch.de .
Broadcasted live in over 40 countries, the kick-off put the fate of missing children at the forefront of public attention nationwide for the very first time. The game was watched by 15 million TV viewers, followed by more than 40,000 new Facebook fans recruited. There were uncountable reports in numerous print and online media, including all main TV channels. Today, over 100,000 Facebook fans are currently participating via “Deutschland findet Euch”. • 15,000,000 Euro Media coverage. • 40,000 new Facebook fans in one week. • A total global exposure of 55,000,000. • 69,000 viewers in the stadium. • 15,000,000 TV viewers worldwide.
Without any budget we wanted to get as much attention as possible. So we used the famous football match between two of the world’s best football teams: FC Bayern Munich versus Real Madrid. The game was also realised in honour to football legend Franz Beckenbauer. The perfect stage to spread our message. So, the media had already been informed in advance and sports reporter Béla Réthy informed viewers live in 40 countries about the “Deutschland findet Euch” campaign.
Advertising Agency: Kempertrautmann, Hamburg, Germany
Creative Director / Account Manager: Marcell Francke
Creative Director/Account Manager/Programming: Patrick Matthiensen
Art Director/Graphic Designer: Leif Johannsen
Copywriter: Sebastian Merget
Graphic Designer: Bruno Luglio
Account Managers: Carolin Panier, Biljana Retzlik
Production: Alexander Kate
Involved Agency: fischerappelt
DDB Paris: How To Spend A Week at Cannes Without Paying
This is exactly what 7 creatives from DDB Paris are doing. They contacted their clients to see if they would be willing to sponsor them on their trip to the Cannes Lions International Festival of Creativity so they wouldn’t need to spend any money at all! Their travel expenses, food, living, drinking expenses have been paid by their clients. Truly genius!
The sponsors include almost all of their clients: phones from Telecom, outfits from the French Federation of Football, toiletries from Casio supermarkets, booze from Jim Bean, transportation from Minicars, sugar fixes from Chuba Chubs, and insurance from Alliance.
The name “Autarky” means living without the products we need to subsist. The creatives are forbade from having any other products aside from that which was provided to them. The Autarky Project is an amazing example of inspired ingenuity.
Check out DDB Paris’ Autarky Project on Facebook!
Here is their Case Study Video!
Hahn - Pioneering Beer
This is a fun spot showing how Hahn beer is produced in their factory.
At Hahn, we embrace unexpected methods and explore new recipes to stay on the cutting edge of beer.
We are Pioneering Beering.
Our unique approach to better beers means we never stop thinking of new and improved ways to brew them. We go beyond the obvious, past the usual and outside the tried-and-tested ways of doing things and we want you to help.
Client: Lion Nathan’s Hahn SuperDry
Agency: Publicis Mojo, Sydney, Australia
Executive Creative Director: Micah Walker
Copywriter: Justine Armour
Art Director: Ruth Bellotti
Strategy: Graham Ritchie, Nicole Milward
Agency Producer: Adrian Shapiro
Group Account Director: Deanne Constantine
Production Company: MJZ
Director: Tom Kuntz
Producer: Scott Kaplan
Editing: MacKenzie Cutler
Editor: Gavin Cutler
Visual Effects: Eight VFX
Sound Design: Simon Lister at Nylon Studios
Music Supervisor: Karl Richter at Level 2
Solidarités International: Water and ink
About 3.6 million people (1.5 million are children under age of 5) die every year from diseases carried in unhealthy water. However, the public isn’t aware of this.
In order to evoke the silent and invisible threat of unhealthy water, BDDP Unlimited decided to create a campaign from a minimalist approach that is both visually appealing and surprising, using only water and ink. The spot shows the power of ink to reveal the invisible.
This is a great spot calling on journalists to spread the awareness of undrinkable water and to encourage readers to sign a petition that will be personally handed to the French president during the 6th World Water Forum in March 2012.
Advertising Agency: BDDP Unlimited, Paris, France
Creative Director: Guillaume-Ulrich Chifflot
Art Director: Fabien Nunez
Copywriter: Fabien Duval
Illustrator: Clément Beauvais
Production Company: Hush, Nicolas Lhermitte, Arthur de Kersauson
Asics: Boots against racism
Simple and extremely effective way of hitting a mass array of audience who watches soccer by having a famous soccer player wear a pair of cleats that is one black and one white. One ad was placed on game day and it resulted in many articles about the demonstration over the web after the game was over.
Advertising Agency: Babel, São Paulo, Brazil
Copywriter: Ricardo Chester
Art Director: Solon Miranda
Young Singles - Don’t let bad links happen to you
As we all have probably experienced in any social media sites like Facebook, we sometimes get some spam links from friends or strangers on groups or pages. This spot plays on that fact that people ignore links to date young, attractive ladies in your area as it shows three attractive single ladies who have been actually looking for guys on Facebook, but are ignored.
Advertising Agency: TDA, Boulder, Colorado, USA
Creative Directors: Jonathan Schoenberg , Thomas Dooley
Art Directors: Neal Desai , Barrett Brynestad
Associate Creative Director / Copywriter: Jeremy Seibold
Interactive Designers: Wes Schauble
Agency Prods.: Christi Tucay, Dennis Di Salvo
Prod. Co.: Epoch Films, Beverly Hills
Director: Michael Downing
D.P.: Jeff Cutter
Exec Prod.: Lisa Margulis
Prod.: Francie Moore
Editorial / Post: Cosmo Street, Santa Monica
Exec. Prod.: Yvette Cobarrubias
Prod.: Patty Paz
Animation / Graphics: Nave
Music: Yessian, Detroit
Exec. Prod.: Michael Yessian
Composer: Daniel Johnson
Mixer: Mark Verstraete
International Fund for Animal Welfare: Darling Harbour Whale Sighting
Creative and interesting way of utilizing viral marketing with ambient advertising for an anti-whaling campaign. A viral video of a whale sighting was posted on YouTube which quickly received tons of hits and a few hours later, sounds of whale calls were amplified in the area catching many people’s attention. With the undivided attention of curious pedestrians, the “whale” shot out powerful jets of mist into the air while statistics were projected against the it in the air. This is a pretty unique way of sending out a message through special effects in this type of environment.
Advertising Agency: JWT, Melbourne, Australia
Executive Creative Director: Richard Muntz
Creatives: Harsh Kapadia , Chris Andrews
Deputy Creative Director: Keith Nicolas
Account Director: Daniel King
Agency Producers: Justine Kubale , Sherry Cheesman
Designer: Thomas Puller , Simon Bronson
McDonalds’ Awesome Interactive Billboard Campaign: Pick N Play
This is an awesome billboard campaign that McDonalds has launched in Sweden where people can simply enter a link in their smart phones and play a round of Pong live on the digital billboard by controlling the paddle’s (if you will) movement on the smartphone’s touchscreen. The key is to last 30 seconds in the game as difficulty gets harder and harder. For those who survive this duration, they are awarded free food that they can redeem at the local McDonalds.
This is a great example of an engaging and interactive billboard and props for McDonalds as it allows users to have fun and be rewarded which is very new to the ad industry.
Coca-Cola 3D Commercial
This video was created by a local ad agency in Bueno Aires called weareplace . It shows the cap of the traditional Coca-Cola glass bottle being popped open and poured into a glass, 3 dimensional imagery and text consisting of “Shhhh”, “Slurp” and “Pssssst”.
Advertising Agency: weareplace
Call of Duty Elite - The Legend of Karl Trailer
Hilarious and awesome trailer created for Call of Duty: Elite.
Here is a brief description of the trailer from Creativity-Online :
Comedian TJ Miller narrates this introductory video for Call of Duty: Elite, the latest work from DOJO for Activision. Voicing a gamer called theLEGENDofKARL, he takes the viewer on a tour of the game, peppering his commentary with a few mortars and a lot of humor. With Elite, Activision aims to unite its community of Call of Duty players. Multiple players will be able to connect and compete with each other using social networks like Facebook. They can also improve their skills using an online dynamic strategy guide that acts like a personal coach, tracking their statistics and performances down to the most minute details. Fans can experience the Beta for Elite this summer on Call of Duty: Black Ops before it launches in November with the worldwide release of Call of Duty: Modern Warfare 3.
Advertising Agency: DOJO