Solidarités International: Water and ink
About 3.6 million people (1.5 million are children under age of 5) die every year from diseases carried in unhealthy water. However, the public isn’t aware of this.
In order to evoke the silent and invisible threat of unhealthy water, BDDP Unlimited decided to create a campaign from a minimalist approach that is both visually appealing and surprising, using only water and ink. The spot shows the power of ink to reveal the invisible.
This is a great spot calling on journalists to spread the awareness of undrinkable water and to encourage readers to sign a petition that will be personally handed to the French president during the 6th World Water Forum in March 2012.
Advertising Agency: BDDP Unlimited, Paris, France
Creative Director: Guillaume-Ulrich Chifflot
Art Director: Fabien Nunez
Copywriter: Fabien Duval
Illustrator: Clément Beauvais
Production Company: Hush, Nicolas Lhermitte, Arthur de Kersauson