Introduction Zappar Technology: Augmented Reality

This is another giant step into the augmented reality world. What Zappar Technology consists of is using the camera of your smartphone and their app. All you need to do is scan prints/posters with their logo on it and you will be able to listen and watch whatever it is like the man in the video above. Is this the future of augmented reality?

Here is some more information about the technology that was experienced at Cannes this week:

As the launch partner of the first-ever Cannes Lions app , PHD has teamed up with mobile augmented reality company Zappar to bring to life a print campaign featuring fifteen industry luminaries, that will run in and around the Palais. Delegates can download the Cannes app with in-built Zappar technology to activate videos on their mobiles by scanning the ‘Advertising Moves On’ posters and flyers around the Palais, and print ads in the Lions Daily News. The videos show business leaders giving their views on the industry — among them Hamish Pringle, outgoing director general of IPA; Adam Morgan, founder of eatbigfish; and Andy Fennell, chief marketing officer at Diageo.